Marketing Communications
Here, you'll find links to a selection of marketing initiatives I've worked on. One major project, the launch of a new brand called Hot Logic, required me to target two distinct audiences--HR managers and convenience store owners.
I designed a trade show booth and created brochures, news releases and follow-up advertisements for a national trade publication that resulted in an 85% increase in Web site hits and phone inquiries.
This page also showcases my technical and media writing skills. Please see the "Select News Stories" and "Educational Case Study" links at the right to read some of the pieces I wrote while at Shape Corp.
I've also included links to campaign plans created for client's during my undergraduate work.
