Advertising
After working with the Hot Logic line of products to prepare for a trade show in Chicago, I developed an advertising campaign to keep the product visible to potential customers while driving them to get more information by contacting a sales representative or visiting Hot Logic's Web site. The series of three ads, designed using Adobe CS3, ran in NACS (National Association of Convenience and Petroleum Retailers) Magazine. The ads, along with the rest of the marketing campaign, resulted in an 85% increase in Web site hits and phone inquiries.
The ad created for Biosolutions was designed and written to be consistent with the company's image. The goal of the ad was to show that a local business produces environmentally-friendly products.